Associate ProfessorNing Chen

Associate Professor

Management, Marketing and Tourism

  • Associate Professor
    Management, Marketing and Tourism

TEACHING & SUPERVISION

  • RESEARCH-BASED DEGREE SUPERVISION
    Understanding the determinants of consumer behaviour change in takeaway food: Reducing unstainable consumption and food waste
    1 Jul 2025
    Ding, Jiaqi
  • RESEARCH-BASED DEGREE SUPERVISION
    The Virtual State as a Transitional Solution to Climate-Induced Territorial Loss
    1 Jan 2025
    Zhang, Siyang
  • RESEARCH-BASED DEGREE SUPERVISION
    Seasonality and Impacts on Community Behaviour of Second Home Snowbirds
    1 Feb 2024
    Lin, Shan
  • RESEARCH-BASED DEGREE SUPERVISION
    Sustainability in Destination Restaurants
    14 Apr 2022 - 1 Dec 2025
    Huang, Yuying
  • RESEARCH-BASED DEGREE SUPERVISION
    Visitors’ pro-environmental behaviour, destination social responsibility and their sense of place: How effective could online messages be?
    1 Apr 2022 - 31 Dec 2025
    Quynh, Hoa
  • RESEARCH-BASED DEGREE SUPERVISION
    Exploring the Impact of Corporate Social Responsibility Strategy and Practices of Brands on the Purchasing Intention of Consumers
    1 Feb 2022 - 31 Jul 2023
    Yi, Ying
  • RESEARCH-BASED DEGREE SUPERVISION
    Understanding the changes in sports viewership patterns: how and why consumers are using social media
    1 Feb 2022 - 31 May 2024
    Bui, Cindy
  • RESEARCH-BASED DEGREE SUPERVISION
    The Usage of Video Assistant Referee (VAR) and its impact on Players and Fans Raw Emotions in Football
    1 Feb 2021 - 17 Jan 2023
    South, Zin
  • RESEARCH-BASED DEGREE SUPERVISION
    Long term recovery of tourist destinations and resilience: The case of Christchurch post-quake
    28 Jan 2021
    Yan, Liye
  • RESEARCH-BASED DEGREE SUPERVISION
    Performer perspectives on enhancing the service- and experiencescapes of venues and events
    1 Sep 2020
    Wood, Kimberly
  • RESEARCH-BASED DEGREE SUPERVISION
    Notes Toward a Sneaker Theory
    1 Jul 2020 - 5 May 2022
    Giesen, Annabelle
  • RESEARCH-BASED DEGREE SUPERVISION
    Place Attachment and Places of Public Services: A Case of Imagination Station
    20 Feb 2020 - 31 Mar 2022
    Huang, Yuying
  • RESEARCH-BASED DEGREE SUPERVISION
    How does gamification impact customer experiences and satisfaction of B2B SaaS clients?
    17 Jul 2019 - 30 Sep 2020
    Fairweather, Curtis
  • RESEARCH-BASED DEGREE SUPERVISION
    Novotel Christchurch Airport Marketing Research & Recommendations
    20 Feb 2018 - 28 May 2018
    Clearwater, Emily
  • RESEARCH-BASED DEGREE SUPERVISION
    Examining the Attitude-Behaviour Gap in Tourists regarding Captive Animal Tourism
    19 Feb 2018
    Beer, Jessica
  • RESEARCH-BASED DEGREE SUPERVISION
    Opinion Leader Impact on Instagram Users
    19 Feb 2018
    Crosswell, Ella
  • RESEARCH-BASED DEGREE SUPERVISION
    The impact of gender perception on sponsorship decision making
    19 Feb 2018
    Iggo, Bianca
  • RESEARCH-BASED DEGREE SUPERVISION
    Analysing Attitudes and Perceptions towards Contactless Cards
    19 Jun 2017 - 1 Feb 2018
    McMillan, James
  • RESEARCH-BASED DEGREE SUPERVISION
    Investigation and Evaluation of the Potential of Online Courses within the Executive Development Programme at the University of Canterbury
    20 Feb 2017 - 2 Apr 2018
    Nakamura, Satoko
  • RESEARCH-BASED DEGREE SUPERVISION
    Tekapo Springs marketing project
    20 Feb 2017 - 2 Apr 2018
    Craw, Reuben
  • RESEARCH-BASED DEGREE SUPERVISION
    Chinese Tourists Shopping Behaviour in New Zealand: The Case of Health and Beauty Products
    1 Feb 2017 - 4 Jun 2018
    Commons, Edward Paul
  • RESEARCH-BASED DEGREE SUPERVISION
    Market Research and B2B Segmentation on members and non-members of Exercise New Zealand
    27 Jul 2016 - 1 Feb 2017
    Martin, Nadia
  • RESEARCH-BASED DEGREE SUPERVISION
    The Exercise Association of New Zealand: Research Report & Business Case for a Nationwide ‘Get Active’ Campaign
    27 Jul 2016 - 1 Feb 2017
    Brookland, Brandon
  • RESEARCH-BASED DEGREE SUPERVISION
    Develop a stakeholder management plan for China Southern Airlines (Christchurch) - a company from aviation industry
    4 Jul 2016 - 19 Feb 2018
    Li, Yiqiang