DoctorClaudia Schneider

My research explores factors that shape and motivate (prosocial) behaviour in the context of large-scale global social issues, such as climate change mitigation, sustainability, or public health crises, with the goal of informing both theory and practice. I am specifically interested in the role that individual, social, and contextual factors play.
Questions I am asking include: How do emotions influence behaviour and can positive emotions help to tackle the climate crisis? How does the behaviour of others around us, especially trends in society, affect our own decisions? In what way does the information we receive and in particular how it is communicated shape our perceptions and actions? What is the role of transparent evidence communication versus persuasive approaches?
I explore these questions from a variety of methodological angles; from large-scale cross-cultural surveys, to experiments, and field studies.