Department of Management, Marketing and Tourism

My research is aimed at understanding how tourism can be a tool for sustainable development. Applying critical and community-engaged approaches, I explore how social entrepreneurship can make tourism an equitable and sustainable form of livelihood for local communities and subsequently create positive community change. Advocating for sustainable consumption in tourism, my research also examines the environmentally responsible behaviours of tourists. My other research interests include community development, geotourism and geopark development, and critical tourism studies. I serve as Research Notes Editor for Tourism in Marine Environments, Editorial Board Member for Tourism Management Perspectives, and Review Editor for Frontiers in Sustainable Tourism. Apart from academic research, I have been actively involved in practitioner-based research for tourism planning consultancy projects in the Philippines and New Zealand.

Elsamari Botha is an Associate Professor at the University of Canterbury, where she previously served as Director of the MBA and Executive Education Programmes. Her research and practice focus on AI governance, implementation, and responsible digital transformation, bridging technical systems with organisational strategy and human-centric change.

She has co-authored several studies on AI adoption, including the AI Implementation Compass for managing socio-technical change in AI implementations, the CARE Framework for human-centric governance of generative AI, and the GenAI Prompt Protocol for human–AI knowledge co-construction. Her earlier work on the AI-enabled Retail Value Chain mapped one of the first conceptual frameworks for AI integration across value-chain activities.

Beyond academia, Elsamari is a recognised voice in AI strategy and governance, is frequently invited to speak with boards and senior leaders on the responsible adoption of AI, and has been recognised by LinkedIn as a Top Voice in both Higher Education and Consulting. With a PhD in Industrial Economics and Management from KTH Royal Institute of Technology (Stockholm), Elsamari combines 15 years of consulting experience with academic leadership.

Daniel Gameti is a lecturer in entrepreneurship and innovation in the Department of Management, Marketing and Tourism at the UC Business School, University of Canterbury. Prior to joining the University of Canterbury, he was a Senior Lecturer in entrepreneurship, innovation, and TQM at GIMPA Business School. He holds a BSc in Business Administration from the University of Cape Coast, an MPhil in Business Administration from the University of Ghana, and a PhD in Management from the University of Canterbury.

Daniel has over 20 years of teaching experience across secondary and tertiary institutions. In addition to academia, he has managed small and medium-sized enterprises (SMEs) and provided training for SME owner-managers in Ghana. He is passionate about creating and sharing knowledge that can be applied both inside and outside the classroom. His teaching and research interests include entrepreneurship, innovation, marketing, total quality management, and service management. He has published in several international journals, including Social Responsibility Journal, International Journal of Export Marketing, Journal of Business Strategies, International Journal of Energy Sector Management, and African Journal of Business and Economic Research.

Dr Zuberia Hosanoo is an interdisciplinary academic and scholar in management and human resources. With a PhD in Organisations and Management, Zuberia brings 20 years of international experience spanning academia, consultancy, and trustee roles. Teaching, learning, and the student experience are central to her practice. Recognised as a Senior Fellow of Advance HE (SFHEA), Zuberia was twice nominated for the Vice-Chancellor’s Awards for Learning and Teaching and Outstanding Student Experience at Edinburgh Napier University and has received multiple Teaching Excellence Awards from Curtin University. She has also actively contributed to the professional development of colleagues, serving as a mentor and reviewer in their fellowship journeys. Beyond teaching and research, Zuberia has contributed to academic leadership through her previous roles within accredited Business Schools, including as MBA and BA Transnational Programme Lead. Her leadership experience has included overseeing programme development, leading curriculum development and professional accreditation for the MBA in Strategic Project Management and supporting the expansion of international partnerships in Singapore. She has also contributed to institutional and external governance through roles on School Boards and as an External Examiner for British universities, including Coventry University and Cardiff Metropolitan University.

Zuberia’s current research focuses on advancing knowledge in: (i) inter-organisational relationships (IORs) and value creation; (ii) global value chain engagement for Scope 3 decarbonisation; (iii) the resilience of SMEs, EMNEs, and women entrepreneurs in an era of crises; (iv) the implications of digital transformation for the workplace, including flexible, remote, and hybrid work and wellbeing; and (v) the digital transformation of higher education institutions, employability, career capital, and the future of work. As a qualitative interpretivist and critical realist researcher, she has expertise in grounded theory, thematic analysis, and the Gioia methodology. She has a growing publication record in reputable journals, including the Journal of International Management, Career Development International, and Gender, Work & Organization, alongside pedagogical outputs. Zuberia also actively contributes to the academic community through peer review and editorial work, including for the Journal of Management & Organization and Personnel Review.

Associate Professor Joya Kemper is a specialist in sustainable, ethical, and healthy consumption and production, with expertise spanning behaviour change, social and institutional change, and sustainable marketing. Her research focuses on four core areas:

• Sustainable marketing and marketing for good (circular economy, waste reduction, sociopolitical activism)
• Sustainable and healthy eating (meat reduction, alternative proteins, future foods)
• Social change (behavioural, organisational, and institutional transformation)
• Education for sustainable development.

She has published more than 50 peer‑reviewed articles in leading journals in marketing, sustainability, food systems, and social change. Her work is supported by major national and international funding, including an OECD Fellowship on food waste at Wageningen University (2023), a $1.2m Health Research Council project on alcohol warning labels (2021–2024), and roles as an Associate Researcher on three MBIE Endeavour Programmes: an $11.7m circular economy for plastics initiative (2022–2027), a $9.7m circular economy for grape marc programme (2023–2028), and an $8.7m precision biocontrol/phage solutions project (2025–2028).

Her research directly supports sector needs in sustainable consumption, healthy and sustainable food systems, environmental behaviour change, and circular economy innovation, providing evidence‑based insights for government agencies, industry partners, NGOs, and international organisations working toward more sustainable, equitable, and resilient systems.

Dr Paul Knott undertakes research, research supervision and publication in strategic management, strategy-as-practice, and innovation management. A central theme of his research is how strategy actors individually and collectively harness concepts, tools and materials as they undertake day-to-day practices aimed at consequential outcomes for their firms or organisations. This encompasses activity across levels and roles, and lends itself to a variety of primarily qualitative research methods. Recent focus areas within this theme have included individual strategists’ navigation of nascent opportunities, strategy development processes across multi-unit firms, and collaboration in networks of small firms. This has entailed study across different business and cultural contexts, including small high-technology ventures in Aotearoa New Zealand and the informal sector in sub-Saharan Africa. Current research interests include constraints imposed by technological paradigm limits, and strategic management imperatives arising from progressive impact of climate change.

Professor Sanna Malinen is an expert in organisational psychology specialising in workplace wellbeing, organisational resilience, and the psychosocial factors that shape healthy, high‑performing work environments. Her research examines how leadership, team dynamics, and organisational systems influence employee wellbeing, psychological safety, and the capacity of organisations to adapt to disruption and change.

Sanna’s work brings together organisational psychology, resilience research, and applied psychology to understand how people and systems respond under pressure. She has a particular focus on how supportive cultures and evidence‑based practices enhance wellbeing and performance.

Sanna collaborates widely with industry, government, and community partners to translate research into practical tools that strengthen organisational resilience, improve workplace wellbeing, and support effective leadership and team functioning. Her recent projects explore resilience in the public sector, wellbeing in high‑stress environments, and the role of leaders in shaping positive team climates and organisational outcomes.

Lynette is an environmental psychologist whose research is focused on improving human behaviour change to achieve better outcomes for people and the environment. Her interdisciplinary approach to research is guided by thirty years of experience across both science and social science fields. She has held professional research positions within the NSW Department of Primary Industries and New England University, before moving to the University of Canterbury in 2022. Lynette’s research involves working with organisations and the community to better understand target audience behaviour, and to assist in the design of more effective behaviour change interventions to manage a range of environmental issues, such as free-roaming cats and dogs, widespread weeds, chemical spray drift, human waste management, freshwater conservation, and biosecurity reporting. 

"My recent research focuses on how technologies such as Blockchain interacts with supply chains, with a particular interest on Trust, Transparency, Provenance, and Automation"

Ubaid is a dedicated professional with a comprehensive background in Supply Chain Management. He holds a Doctor of Philosophy from the University of Western Australia, Perth, Australia, with a focus on the impact of Blockchain technology on Supply chains, particular the Marine Bunkering Supply chain. He is currently a Lecturer in the Department of Management, Marketing and Tourism at the University of Canterbury, teaching courses in Operations and Supply Chain Management, such as Operations Managemet, Logistics & Retail Distribution Management, and Procurement. Before joining UC, he served as an Assistant Professor of Supply Chain Management in Pakistan.

Beyond academia, Ubaid has enriched his professional profile through industry experience, working as a Technology Consultant at EY Australia. He worked on projects where technolgy such as Blockchain was incorporated in supply chains to improve efficiency. In this role he provided expertise regarding technology implementation and system architecutre.

“My recent research examines how consumers interact with AI systems in marketing and international business contexts, with particular attention to trust, identity, and cross-cultural perceptions.”

Professor Vik Naidoo specialises in consumer behaviour within technology-mediated environments, with a particular focus on artificial intelligence. A secondary research interest is in the area of services marketing, with a particular focus on Education and Tourism services contexts. 

He is currently Head of the Department of Management, Marketing and Tourism at the University of Canterbury. He also holds an honorary appointment at the University of Sydney, reflecting his long-standing global research partnerships.

His previous academic leadership roles have included Director (International), Council member, Head of School, Associate Dean, Dean, Chief Operating Officer, Pro Vice-Chancellor and Acting Deputy Vice-Chancellor.

Alongside academia, Professor Naidoo has held senior industry leadership roles, culminating in his tenure as Chief Marketing Officer and Chief Strategy and Commercial Officer at one of Australia’s largest education and training organisations, with approximately 10,000 staff and an annual budget of AUD$1.8–2.0 billion. During this period, the organisation was twice named a finalist in the Australian Effie Awards, recognising measurable impact in marketing effectiveness.

Professor Naidoo maintains an active research agenda alongside sustained industry engagement, ensuring his work is both theoretically rigorous and practically relevant. To date, he has attracted close to NZ$6.5 million in research income and secured AUD$154 million for a major public-private partnership between Microsoft, two Sydney-based universities, and the NSW Government to advance digital literacy and uplift workforce capabilities.