ProfessorDonald Matheson
Professor
Media and Communication
TEACHING & SUPERVISION SUMMARy
COMS105: Public Communication
COMS207: Social Media
COMS330: Communication in Context
COMS408: Communication Ethics
Donald also coordinates two summer courses:
COMS208: Social Media Project
COMS225: Politics and New Media
TEACHING & SUPERVISION
- RESEARCH-BASED DEGREE SUPERVISIONAI use in New Zealand newsrooms1 Jul 2026
- RESEARCH-BASED DEGREE SUPERVISIONColloquial Political Discourse Culture: How Social Media Situational Contexts influence Gen-Z Political Discourse and News Seeking Choices1 Apr 2026
- RESEARCH-BASED DEGREE SUPERVISIONHow is anti-birth control discourse constructed and communicated on TikTok?16 Feb 2026
- RESEARCH-BASED DEGREE SUPERVISIONHow Do Young Women Perform Feminised Contemporary Identity Through Fashion Aesthetics Under #Girlhood on TikTok?14 Jul 2025 - 9 Nov 2025
- RESEARCH-BASED DEGREE SUPERVISIONThe Role of Social Media Algorithms and Artificial Intelligence in Political Polarization and the Growth of Right-Wing Political Movements1 Jun 2025
- RESEARCH-BASED DEGREE SUPERVISIONDiscourses of climate change disinformation on Reality Check Radio1 Mar 2025
- RESEARCH-BASED DEGREE SUPERVISIONCultural Adaptation in AIGC-Driven Personalized Strategic Communication: A Qualitative Study of Chinese Lululemon Consumers16 Feb 2025 - 1 Apr 2026
- RESEARCH-BASED DEGREE SUPERVISIONLONG-TERM DISASTER RECOVERY COMMUNICATION AFTER THE CANTERBURY EARTHQUAKE: THE RELEVANCE OF THE ALL RIGHT? FROM A POST-COVID CONTEXT16 Feb 2025 - 1 Apr 2026
- RESEARCH-BASED DEGREE SUPERVISIONHow Community Gardeners Interact: Shared Linguistic Practices, Identity and Stance-taking towards the Local Environment1 Feb 2025 - 31 Mar 2026
- RESEARCH-BASED DEGREE SUPERVISIONAnalysing Regime-Orchestrated, Recursive, and Self- Reinforcing Processes in Chinese New Media and Their Socio-Cultural Impacts1 Nov 2024
- RESEARCH-BASED DEGREE SUPERVISIONIdentity work in a highly transformative and complex postdigital era: understanding and demystifying higher education teachers’ networked lives in mediatized landscapes1 Nov 2024
- RESEARCH-BASED DEGREE SUPERVISIONExploring the use of Instagram by the United Nations1 Mar 2024
- RESEARCH-BASED DEGREE SUPERVISIONEthical Communication in the Age of AI: Recommendations for Responsible Practices in Public Relations18 Feb 2024 - 1 Apr 2025
- RESEARCH-BASED DEGREE SUPERVISIONExploring Environmental Canterbury Regional Council’s Communication Strategy through The Lense of Pastoral Farmers18 Feb 2024 - 1 Apr 2025
- RESEARCH-BASED DEGREE SUPERVISIONYoung Adults in Activism: Exploring Active Participation in BDS (Boycott, Divest & Sanction) movement driven Brand Boycotts18 Feb 2024 - 1 Apr 2025
- RESEARCH-BASED DEGREE SUPERVISIONAI IN COMMUNICATIONS: IDENTIFYING AI-RELATED RISKS AND EFFECTIVE MANAGEMENT STRATEGIES FOR NEW ZEALAND SMALL BUSINESSES19 Feb 2023 - 1 Apr 2024
- RESEARCH-BASED DEGREE SUPERVISIONEXAMINING COMMUNICATIONS STRATEGIES BY SELECT DAIRY COMPANIES IN NEW ZEALAND IN PROMOTING CARBON-NEUTRAL DAIRY PRODUCTS AND ITS IMPACT ON DOMESTIC CONSUMER UPTAKE19 Feb 2023 - 1 Apr 2024
- RESEARCH-BASED DEGREE SUPERVISIONEXAMINING THE INFLUENCE OF NARRATIVE ON THE ADOPTION OF A PLANT-BASED DIET AMONG YOUNG PROFESSIONAL WOMEN19 Feb 2023 - 1 Apr 2024
- RESEARCH-BASED DEGREE SUPERVISIONEXPLORING DRAWBACKS CAUSED BY FOLSE AND NEGATIVE EMOTIONS RELATED TO ACADEMIC PERFORMANCE, AND POSSIBLE SOLUTIONS19 Feb 2023 - 1 Apr 2024
- RESEARCH-BASED DEGREE SUPERVISIONEXPLORING ETHICAL PERSPECTIVES AMONG UNIVERSITY STUDENTS IN DISCIPLINES SERVING THE TECHNOLOGY INDUSTRIES19 Feb 2023 - 1 Apr 2024
- RESEARCH-BASED DEGREE SUPERVISIONParasocial Break-up: When fans unfollow a once-loved public figure on social media19 Feb 2023 - 1 Apr 2024
- RESEARCH-BASED DEGREE SUPERVISIONNational identity and social trust: Engaging with Aotearoa New Zealand’s disengaged communities in a global health crisis1 Nov 2022
- RESEARCH-BASED DEGREE SUPERVISION‘Walking Advertisement’: Fashion Consumerism as a Form of Advertising Communication - The Art of Everyday Influence and Utility for Fashion Brands20 Feb 2022 - 10 Feb 2023
- RESEARCH-BASED DEGREE SUPERVISIONAnalysing MPI’s Risk Communication with the Directly Affected Urban Public During an Incursion20 Feb 2022 - 10 Feb 2023
- RESEARCH-BASED DEGREE SUPERVISIONUnderstanding Values within Biosecurity A Myrtle Rust Case Study20 Feb 2022 - 10 Feb 2023