ProfessorPaul Ballantine

Investigating How Sustainability Knowledge Affects Female Consumer Fashion Choice

Towards an Emergent Philosophy of Marketing: A Psycho-physical Historical Approach

Understanding Factors That Can Affect Consumers’ Intentions in the Application of Sunscreen

Consumer Perceptions of Brands and the Effect of Store Image

Consumer Perceptions of Artificial Intelligence Avatars: Linking Cognitive Evaluations to Behavioural Responses

Consumers’ Attitudes towards Purchasing Wine: The Link between Purchasing Channels and Perceived Benefits

Exploring Behaviours of Zero Waste Consumers

Understanding Food Waste Produced by Tertiary Students Living in Student Flats: Implications for Marketers and Policy Makers

Effective Advertising for Non-profit Charities: How Humanisation, Proximal Distance, and Facial Expression affects Donations

Either You Control Social Media or Social Media Controls You: The Implicit Underlying Mechanism of the Impulsive Excessive Social Media Use

Exploring the Potential Disconnect in Agriculture Between Industry Bodies and Farmers in their Sustainability Strategies and Priorities

Attitudes toward Sustainable New Zealand Wine held by Millennials in the United States

Brand Tribalism and the Gamer: An Examination of Extreme Brand Enthusiasts within Video Game Platform Brand Communities

Consumers’ Attitudes and Behaviours toward the Sponsors of a Football Club

Meat Substitutes: Understanding the Consumption, Markets and Promotion of Protein Alternatives

Flagships and Visual Merchandising: Effect of Retail Store Type on Shopper Response to Visual Merchandising in the Fashion Clothing Industry

Overcoming Barriers to Ethical Clothing Consumption: A Conjoint Analysis Approach

The Co-creation of Gamified Fitness Experiences

2015-Masters Thesis-Wallace, Chloe

2015-PhD/DMA/EdD-Kemper, Joya

2014-Masters Thesis-van Tongeren, Georgia

2014-Masters Thesis-White, Samantha

2014-Masters Thesis-Worsley, Rachael

2013-Honours-Riley, Logan

2013-Honours-Yeung, Cara Au