DoctorRaja Subramanian
Lecturer
Management, Marketing and Tourism
- LecturerManagement, Marketing and Tourism
- +6433691336 (Work)
BIO
Kia ora,
I am a Lecturer in the Department of Management, Marketing and Tourism at the University of Canterbury. While my current role is focused on teaching and academic service, I maintain an active interest in research within the fields of services marketing, transformative service research, social marketing, and digital marketing.
My academic background includes a PhD in Marketing from the University of Canterbury and an MBA from the United Kingdom. I bring to my teaching both scholarly and practical insights, drawing on my international academic training and professional experience. I have published journal articles and a book chapter, primarily exploring topics related to socially impactful marketing and refugee resettlement from a services lens.
My goal is to inspire student learning through applied, real-world examples and to continue contributing to knowledge in marketing domains that promote social good and service inclusion.
TE WHARE WĀNANGA O WAITAHA - UNIVERSITY OF CANTERBURY APPOINTMENTS
- LecturerUniversity of Canterbury, Management, Marketing and Tourism, UC Business School19 May 2025 - present
DEGREES
- PhD, MarketingUniversity of Canterbury, New Zealand
FACULTY
- UC Business School
GRADUATE RESEARCH SUPERVISION
- Registered to supervise Master's/Doctoral students
SUSTAINABLE DEVELOPMENT GOALS
- 3 Good Health and Well Being
- 10 Reduced Inequalities
- 11 Sustainable Cities and Communities
- 12 Responsible Consumption and Production
AVAILABILITY
- Collaborative research projects
- Industry partnerships & innovation
- Media enquiries