DoctorRaja Subramanian

Lecturer

Management, Marketing and Tourism

  • Lecturer
    Management, Marketing and Tourism

BIO

Kia ora,

I am a Lecturer in the Department of Management, Marketing and Tourism at the University of Canterbury. While my current role is focused on teaching and academic service, I maintain an active interest in research within the fields of services marketing, transformative service research, social marketing, and digital marketing.

My academic background includes a PhD in Marketing from the University of Canterbury and an MBA from the United Kingdom. I bring to my teaching both scholarly and practical insights, drawing on my international academic training and professional experience. I have published journal articles and a book chapter, primarily exploring topics related to socially impactful marketing and refugee resettlement from a services lens.

My goal is to inspire student learning through applied, real-world examples and to continue contributing to knowledge in marketing domains that promote social good and service inclusion.

TE WHARE WĀNANGA O WAITAHA - UNIVERSITY OF CANTERBURY APPOINTMENTS

  • Lecturer
    University of Canterbury, Management, Marketing and Tourism, UC Business School19 May 2025 - present

DEGREES

  • PhD, Marketing
    University of Canterbury, New Zealand

FACULTY

  • UC Business School

GRADUATE RESEARCH SUPERVISION

  • Registered to supervise Master's/Doctoral students

SUSTAINABLE DEVELOPMENT GOALS

  • 3 Good Health and Well Being
  • 10 Reduced Inequalities
  • 11 Sustainable Cities and Communities
  • 12 Responsible Consumption and Production

AVAILABILITY

  • Collaborative research projects
  • Industry partnerships & innovation
  • Media enquiries

FIELDS OF RESEARCH