ProfessorSussie Morrish
Professor
Management, Marketing and Tourism
Orcid identifier0000-0003-2900-3232 (opens in a new tab)
- ProfessorManagement, Marketing and Tourism
- +6433693794 (Work)
- Meremere 230
RESEARCH INTERESTS
Sussie's main research interests revolve around the marketing and entrepreneurship disciplines including various strategic approaches to SME growth, entrepreneurial decision-making, internationalization, sustainability and the wine industry. Her more recent research explores the effects of disasters on entrepreneurial business and ecosystems, food security, and luxury consumption.