ProfessorSussie Morrish
Professor
Management, Marketing and Tourism
Orcid identifier0000-0003-2900-3232 (opens in a new tab)
- ProfessorManagement, Marketing and Tourism
- +6433693794 (Work)
- Meremere 230
TEACHING & SUPERVISION SUMMARy
Sussie teaches undergraduate to post-graduate strategic marketing, international marketing and entrepreneurship.
TEACHING & SUPERVISION
- RESEARCH-BASED DEGREE SUPERVISIONFEATURED
Featured Digitalisation of General Practice Services During Pandemic: A New Zealand Study1 Oct 2020 - 31 Oct 2024 - RESEARCH-BASED DEGREE SUPERVISIONAntecedents of Discontinuance: An Investigation of Organic Certification among New Zealand Farmers1 Jan 2025 - 31 Dec 2029
- RESEARCH-BASED DEGREE SUPERVISIONRefugee Entrepreneurs’ (Dis)Connectedness to Refugee Camp Ecosystems: A Case of Bangladesh1 Jan 2025 - 31 Dec 2029
- RESEARCH-BASED DEGREE SUPERVISIONAdvancement as a response to the Canterbury Earthquakes 2010-2011: Understanding the experiences of educational leaders, advancement practitioners, educational governors, and donors.1 Jan 2024 - 31 Dec 2026
- RESEARCH-BASED DEGREE SUPERVISIONThe role of serendipity and cultivating serendipity in entrepreneurs’ decisions to internationalise: A multi-case study of F&B SMEs in New Zealand1 Jan 2024 - 31 Dec 2028
- RESEARCH-BASED DEGREE SUPERVISIONThe Presentation Of Self in Everyday Consumption: A Comparative Study of Middle Eastern and New Zealand Muslim Women1 Jan 2023 - 31 Dec 2025
- RESEARCH-BASED DEGREE SUPERVISIONMale Adoption of Androgynous Fashion28 Feb 2022
- RESEARCH-BASED DEGREE SUPERVISIONThe Role of Entrepreneurial Marketing in SME Continuity During a Pandemic Setting28 Feb 2022
- RESEARCH-BASED DEGREE SUPERVISIONThe Role of Social Media in International Wine Trade: An Institutional and Network Perspective1 Jan 2022 - 31 Dec 2026
- RESEARCH-BASED DEGREE SUPERVISIONThe wine consumption behaviour of young Chinese consumers22 Feb 2021 - 30 Nov 2021
- RESEARCH-BASED DEGREE SUPERVISIONEntrepreneurial Marketing and SME Performance: The Role of Internal Marketing Practice and Multiple Innovations3 Feb 2020 - 28 Feb 2023
- RESEARCH-BASED DEGREE SUPERVISIONThe Influence of Acculturation on Female Perceptions of Beauty25 Feb 2019 - 31 Aug 2020
- RESEARCH-BASED DEGREE SUPERVISIONSocial Entrepreneurship and Food Security18 Feb 2019 - 1 Mar 2022
- RESEARCH-BASED DEGREE SUPERVISIONExploring the Potential Disconnect in Agriculture Between Industry Bodies and Farmers in their Sustainability Strategies and Priorities26 Feb 2018 - 25 Mar 2019
- RESEARCH-BASED DEGREE SUPERVISIONEntrepreneurial Growth Intention: The Role of Cognitive Logic6 Feb 2017 - 31 Mar 2020
- RESEARCH-BASED DEGREE SUPERVISIONSocial License to Operate and CSR1 Jan 2016
- RESEARCH-BASED DEGREE SUPERVISIONCross-sector collaboration and resilience: A civil society perspective1 Jan 2014 - 1 Jan 2017
- RESEARCH-BASED DEGREE SUPERVISIONEntrepreneurial opportunity-adventuring in early start-up phase: Evidence from the frontline1 Jan 2014 - 1 Jan 2016
- RESEARCH-BASED DEGREE SUPERVISIONFashion Blogging and Customer Engagement1 Jan 2014 - 1 Jan 2015
- RESEARCH-BASED DEGREE SUPERVISIONInvestigating Nature and Extent of Bricolage in SME Internationalization Process1 Jan 2014 - 1 Jan 2016
- RESEARCH-BASED DEGREE SUPERVISIONSocial entrepreneurship1 Jan 2014 - 1 Jan 2015
- RESEARCH-BASED DEGREE SUPERVISIONUnderstanding The Phenomenon Of Luxury Wine1 Jan 2014 - 1 Jan 2020
- RESEARCH-BASED DEGREE SUPERVISIONBrand Abandonment1 Jan 2013 - 1 Jan 2014
- RESEARCH-BASED DEGREE SUPERVISIONDisruptive Innovators: How Incubator Mediation Affects Commercialisation1 Jan 2012 - 31 Dec 2012
- RESEARCH-BASED DEGREE SUPERVISIONThe Resilience of Female Entrepreneurs: A Christchurch Earthquake Case Study1 Jan 2012 - 31 Dec 2012