ProfessorSussie Morrish

Professor

Management, Marketing and Tourism

  • Professor
    Management, Marketing and Tourism

TEACHING & SUPERVISION SUMMARy

Sussie teaches undergraduate to post-graduate strategic marketing, international marketing and entrepreneurship.

TEACHING & SUPERVISION

  • RESEARCH-BASED DEGREE SUPERVISION
    FEATURED
    Featured
    Digitalisation of General Practice Services During Pandemic: A New Zealand Study
    1 Oct 2020 - 31 Oct 2024
    Mashal, Michelle
  • RESEARCH-BASED DEGREE SUPERVISION
    Antecedents of Discontinuance: An Investigation of Organic Certification among New Zealand Farmers
    1 Jan 2025 - 31 Dec 2029
    Obsioma, Joram
  • RESEARCH-BASED DEGREE SUPERVISION
    Refugee Entrepreneurs’ (Dis)Connectedness to Refugee Camp Ecosystems: A Case of Bangladesh
    1 Jan 2025 - 31 Dec 2029
    Rahman, Md Siddikur
  • RESEARCH-BASED DEGREE SUPERVISION
    Advancement as a response to the Canterbury Earthquakes 2010-2011: Understanding the experiences of educational leaders, advancement practitioners, educational governors, and donors.
    1 Jan 2024 - 31 Dec 2026
    Wilde, Naomi
  • RESEARCH-BASED DEGREE SUPERVISION
    The role of serendipity and cultivating serendipity in entrepreneurs’ decisions to internationalise: A multi-case study of F&B SMEs in New Zealand
    1 Jan 2024 - 31 Dec 2028
    Man, Chongyu
  • RESEARCH-BASED DEGREE SUPERVISION
    The Presentation Of Self in Everyday Consumption: A Comparative Study of Middle Eastern and New Zealand Muslim Women
    1 Jan 2023 - 31 Dec 2025
    Alhouli, Areej
  • RESEARCH-BASED DEGREE SUPERVISION
    Male Adoption of Androgynous Fashion
    28 Feb 2022
    Turner, Callum
  • RESEARCH-BASED DEGREE SUPERVISION
    The Role of Entrepreneurial Marketing in SME Continuity During a Pandemic Setting
    28 Feb 2022
    Noordanus, Leo
  • RESEARCH-BASED DEGREE SUPERVISION
    The Role of Social Media in International Wine Trade: An Institutional and Network Perspective
    1 Jan 2022 - 31 Dec 2026
    Du, Yanni
  • RESEARCH-BASED DEGREE SUPERVISION
    The wine consumption behaviour of young Chinese consumers
    22 Feb 2021 - 30 Nov 2021
    Du, Yanni
  • RESEARCH-BASED DEGREE SUPERVISION
    Entrepreneurial Marketing and SME Performance: The Role of Internal Marketing Practice and Multiple Innovations
    3 Feb 2020 - 28 Feb 2023
    Gameti, Daniel
  • RESEARCH-BASED DEGREE SUPERVISION
    The Influence of Acculturation on Female Perceptions of Beauty
    25 Feb 2019 - 31 Aug 2020
    Naidu, Cheryl
  • RESEARCH-BASED DEGREE SUPERVISION
    Social Entrepreneurship and Food Security
    18 Feb 2019 - 1 Mar 2022
    Ahmed, Sayed
  • RESEARCH-BASED DEGREE SUPERVISION
    Exploring the Potential Disconnect in Agriculture Between Industry Bodies and Farmers in their Sustainability Strategies and Priorities
    26 Feb 2018 - 25 Mar 2019
    Holmes, Alex
  • RESEARCH-BASED DEGREE SUPERVISION
    Entrepreneurial Growth Intention: The Role of Cognitive Logic
    6 Feb 2017 - 31 Mar 2020
    Akinboye, Abayomi
  • RESEARCH-BASED DEGREE SUPERVISION
    Social License to Operate and CSR
    1 Jan 2016
    Power, H
  • RESEARCH-BASED DEGREE SUPERVISION
    Cross-sector collaboration and resilience: A civil society perspective
    1 Jan 2014 - 1 Jan 2017
    Brown, A
  • RESEARCH-BASED DEGREE SUPERVISION
    Entrepreneurial opportunity-adventuring in early start-up phase: Evidence from the frontline
    1 Jan 2014 - 1 Jan 2016
    Lum, P
  • RESEARCH-BASED DEGREE SUPERVISION
    Fashion Blogging and Customer Engagement
    1 Jan 2014 - 1 Jan 2015
    Henderson, K
  • RESEARCH-BASED DEGREE SUPERVISION
    Investigating Nature and Extent of Bricolage in SME Internationalization Process
    1 Jan 2014 - 1 Jan 2016
    Bartaripour, M
  • RESEARCH-BASED DEGREE SUPERVISION
    Social entrepreneurship
    1 Jan 2014 - 1 Jan 2015
    Tan, A
  • RESEARCH-BASED DEGREE SUPERVISION
    Understanding The Phenomenon Of Luxury Wine
    1 Jan 2014 - 1 Jan 2020
    Wolf, Hannah
  • RESEARCH-BASED DEGREE SUPERVISION
    Brand Abandonment
    1 Jan 2013 - 1 Jan 2014
    Nguyen, M
  • RESEARCH-BASED DEGREE SUPERVISION
    Disruptive Innovators: How Incubator Mediation Affects Commercialisation
    1 Jan 2012 - 31 Dec 2012
    Whyte, M
  • RESEARCH-BASED DEGREE SUPERVISION
    The Resilience of Female Entrepreneurs: A Christchurch Earthquake Case Study
    1 Jan 2012 - 31 Dec 2012
    Hitchings, A