ProfessorEkant Veer

Scandals on Online: The Impact of Organisation Type, Message Tone, and Influencer Type on Consumer Perceptions

How Influencers Encourage Social Media Addiction

Antecedents and Consequences of User-Generated Video Viewership in the Entertainment Industry

Meaningful Gamification: How It Can Address Social Marketing Wicked Problems

Understanding the Impact of Social Prescribing on Wellness

The Impact of Humanisation and Proximal Distance on Charitable Donations

Understanding Hype in the Movie Industry

Understanding Social Media Influencers Impact on their Followers: A Feminist Approach

Either You Control Social Media or Social Media Controls You: A Multi-paradigmatic Approach to Understanding Excessive Social Media Use

The Impact of Social Media Use on Mental Wellbeing

Aiding the University of Canterbury's EDP team leverage social media more effectively

Apathy of Ethicality: Understanding consumers' justifications for unethical consumption within the clothing industry

How Undesirable Behaviour is Normalised Through Social Media Consumption

A comparison of New Zealand and Chinese Consumers' Pro-environmental Attitudes and Behaviours

THE SOCIAL MARKETING IMPACT OF NATIVE ADVERTISING NEWS ARTICLES AND THE INFLUENCE OF SCEPTICISM FROM CONSUMERS

UCIC: Social media marketing

Understanding the LGBT Community's Reactions to Pink Washing

Power dynamics in online and offline representations of self

Social entrepreneurship as a response to disaster: An examination of cases following the February 2011 Christchurch earthquake

The impact of eroticism in advertising on notions of sexual consent

Understanding Consumer Trolling Behaviour

Understanding notions of self between online and offline worlds

Understanding the normalisation of problem gambling in New Zealand

Smartphone Technology: Reforming the Consumer

The role of differential nutritional food labelling on consumers’ food choices and perceptions of healthfulness