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Associate ProfessorElsamari Botha

Associate Professor

Management, Marketing and Tourism

Orcid identifier0000-0002-9546-1285 (opens in a new tab)⁠
  • Associate Professor
    Management, Marketing and Tourism
  • +6433690489 (Work)

RESEARCH INTERESTS

Artificial Intelligence Strategy and Implementation

Digital Strategy

Governance

Digital Transformation

 

GRANTS

  • GRANT
    Next-generation ore: towards sustainable mining for regional prosperity and societal resilience
    Ministry of Business, Innovation and Employment1 Oct 2025 - 30 Sep 2030
  • GRANT
    Co-Developing a Digitally Enabled Care Framework for Primary Healthcare: A Participatory Research Approach
    MBIE4 Aug 2025 - 2 Aug 2027
  • GRANT
    Supporting business preparation for future shocks: International cases to understand how recovery programs can facilitate adaptation (Phase 1 & 2)
    New Frontiers in Research Fund1 Feb 2023 - 30 Nov 2026