Associate ProfessorElsamari Botha
Associate Professor
Management, Marketing and Tourism
Orcid identifier0000-0002-9546-1285 (opens in a new tab)
- Associate ProfessorManagement, Marketing and Tourism
- +6433690489 (Work)
TEACHING & SUPERVISION
- RESEARCH-BASED DEGREE SUPERVISIONStrategic Future of the NZervio Group3 Jun 2024 - 14 Jun 2024
- PROGRAMME DEVELOPEDPostgraduate Certificate in Strategic Leadership1 Sep 2023
- RESEARCH-BASED DEGREE SUPERVISIONMedenterprises Strategies for Growth1 Jun 2023 - 31 Jan 2024
- RESEARCH-BASED DEGREE SUPERVISIONBuilding for the Future1 May 2023 - 31 Oct 2023
- RESEARCH-BASED DEGREE SUPERVISIONDeveloping a Digital Transformation Strategy for The Argus Group31 Mar 2023 - 31 Oct 2023
- RESEARCH-BASED DEGREE SUPERVISIONEvaluating the Business Case for a Compliance Test Facility in Christchurch: A HamiltonJet Context31 Mar 2023 - 30 Nov 2023
- RESEARCH-BASED DEGREE SUPERVISIONDigital strategy: The impact of a digital operating system on an MSME in India4 Jul 2022
- RESEARCH-BASED DEGREE SUPERVISIONCanine friends pet therapy digital transformation1 Apr 2022 - 1 Nov 2022
- RESEARCH-BASED DEGREE SUPERVISIONDigital Transformation Strategy for Canine Friends1 Mar 2022 - 1 Nov 2022
- RESEARCH-BASED DEGREE SUPERVISIONTechnology, Application and Investment Analysis for Ultrasonic Cutting Dairyworks1 Apr 2021 - 1 Dec 2021
- PROGRAMME DEVELOPEDMBAD643 Leading Change1 Jun 2020
- RESEARCH-BASED DEGREE SUPERVISIONThe AI-enabled retail value chain1 Sep 2019 - 30 Sep 2022
- RESEARCH-BASED DEGREE SUPERVISIONThe AI-enabled value chain1 Jun 2019 - 1 Apr 2022
- RESEARCH-BASED DEGREE SUPERVISIONDigital divide? Exploring mobile engagement amongst high and low income millenials1 Feb 2019 - 13 Dec 2019
- RESEARCH-BASED DEGREE SUPERVISIONDo peer-to-peer short-term rentals create gentrifiable rent gaps in Cape Town neighbourhoods1 Feb 2019 - 13 Dec 2019
- RESEARCH-BASED DEGREE SUPERVISIONDrivers of entrepreneurial orientation and innovation capabilities in African Internet start-ups1 Feb 2019 - 30 Sep 2021
- RESEARCH-BASED DEGREE SUPERVISIONExploring the influence of customer perceived value on initial and continued smartphone application usage1 Feb 2019 - 13 Dec 2019
- RESEARCH-BASED DEGREE SUPERVISIONFactors affecting SMME performance in the financial services industry: A resource-based view of boutique asset management companies1 Feb 2019 - 13 Dec 2019
- RESEARCH-BASED DEGREE SUPERVISIONPublic Sentiment as a Measure of Subjective Well-being: Application to Emerging Markets1 Feb 2019 - 14 Dec 2019
- RESEARCH-BASED DEGREE SUPERVISIONThe influence of technology intermediaries in the innovation process1 Feb 2019 - 13 Dec 2019
- RESEARCH-BASED DEGREE SUPERVISIONUnderstanding the relationship between social medai advertising value and customer brand engagement1 Feb 2019 - 13 Dec 2019
- RESEARCH-BASED DEGREE SUPERVISIONWearable fitness technology: Exploring how rewards-based programmes influence the behavioural intention adoption gap1 Feb 2019 - 13 Dec 2019
- RESEARCH-BASED DEGREE SUPERVISIONBitcoin price and the impact of media sentiment1 Feb 2018 - 14 Dec 2018
- RESEARCH-BASED DEGREE SUPERVISIONCan decentralised networks influence the level of digital trust in eCommerce sites?1 Feb 2018 - 14 Dec 2018
- RESEARCH-BASED DEGREE SUPERVISIONDeep Learning: A silver bullet for demand forecasting?1 Feb 2018 - 14 Feb 2018