Associate ProfessorElsamari Botha

Associate Professor

Management, Marketing and Tourism

  • Associate Professor
    Management, Marketing and Tourism

TEACHING & SUPERVISION

  • RESEARCH-BASED DEGREE SUPERVISION
    Strategic Future of the NZervio Group
    3 Jun 2024 - 14 Jun 2024
    Kazantseva, Nina
  • PROGRAMME DEVELOPED
    Postgraduate Certificate in Strategic Leadership
    1 Sep 2023
  • RESEARCH-BASED DEGREE SUPERVISION
    Medenterprises Strategies for Growth
    1 Jun 2023 - 31 Jan 2024
    Richard, Clark
  • RESEARCH-BASED DEGREE SUPERVISION
    Building for the Future
    1 May 2023 - 31 Oct 2023
    Shilpa, Nandi
  • RESEARCH-BASED DEGREE SUPERVISION
    Developing a Digital Transformation Strategy for The Argus Group
    31 Mar 2023 - 31 Oct 2023
    Nathan, Hay
  • RESEARCH-BASED DEGREE SUPERVISION
    Evaluating the Business Case for a Compliance Test Facility in Christchurch: A HamiltonJet Context
    31 Mar 2023 - 30 Nov 2023
    Rangadeep, Nagaraja
  • RESEARCH-BASED DEGREE SUPERVISION
    Digital strategy: The impact of a digital operating system on an MSME in India
    4 Jul 2022
    Nandi, Shilpa
  • RESEARCH-BASED DEGREE SUPERVISION
    Canine friends pet therapy digital transformation
    1 Apr 2022 - 1 Nov 2022
    Scott, Mansfield
  • RESEARCH-BASED DEGREE SUPERVISION
    Digital Transformation Strategy for Canine Friends
    1 Mar 2022 - 1 Nov 2022
    Mansfield, Scott
  • RESEARCH-BASED DEGREE SUPERVISION
    Technology, Application and Investment Analysis for Ultrasonic Cutting Dairyworks
    1 Apr 2021 - 1 Dec 2021
    O'Connor, Andrew
  • PROGRAMME DEVELOPED
    MBAD643 Leading Change
    1 Jun 2020
  • RESEARCH-BASED DEGREE SUPERVISION
    The AI-enabled retail value chain
    1 Sep 2019 - 30 Sep 2022
    Oosthuizen, Kim
  • RESEARCH-BASED DEGREE SUPERVISION
    The AI-enabled value chain
    1 Jun 2019 - 1 Apr 2022
    Oosthuizen, Kim
  • RESEARCH-BASED DEGREE SUPERVISION
    Digital divide? Exploring mobile engagement amongst high and low income millenials
    1 Feb 2019 - 13 Dec 2019
    Adams, Olivia Fiona
  • RESEARCH-BASED DEGREE SUPERVISION
    Do peer-to-peer short-term rentals create gentrifiable rent gaps in Cape Town neighbourhoods
    1 Feb 2019 - 13 Dec 2019
    Burger, Rehan Leonhardt
  • RESEARCH-BASED DEGREE SUPERVISION
    Drivers of entrepreneurial orientation and innovation capabilities in African Internet start-ups
    1 Feb 2019 - 30 Sep 2021
    Onwu, Ken
  • RESEARCH-BASED DEGREE SUPERVISION
    Exploring the influence of customer perceived value on initial and continued smartphone application usage
    1 Feb 2019 - 13 Dec 2019
    Sadler, Corrie
  • RESEARCH-BASED DEGREE SUPERVISION
    Factors affecting SMME performance in the financial services industry: A resource-based view of boutique asset management companies
    1 Feb 2019 - 13 Dec 2019
    Moloi, Motshidisi
  • RESEARCH-BASED DEGREE SUPERVISION
    Public Sentiment as a Measure of Subjective Well-being: Application to Emerging Markets
    1 Feb 2019 - 14 Dec 2019
    Monnig, Carl August
  • RESEARCH-BASED DEGREE SUPERVISION
    The influence of technology intermediaries in the innovation process
    1 Feb 2019 - 13 Dec 2019
    Goniwe, Nicholas Sandisile
  • RESEARCH-BASED DEGREE SUPERVISION
    Understanding the relationship between social medai advertising value and customer brand engagement
    1 Feb 2019 - 13 Dec 2019
    Strydom, Jan Harm Gert
  • RESEARCH-BASED DEGREE SUPERVISION
    Wearable fitness technology: Exploring how rewards-based programmes influence the behavioural intention adoption gap
    1 Feb 2019 - 13 Dec 2019
    Singh, Raneel Mansingh
  • RESEARCH-BASED DEGREE SUPERVISION
    Bitcoin price and the impact of media sentiment
    1 Feb 2018 - 14 Dec 2018
    Van Zyl, Jean Kobus
  • RESEARCH-BASED DEGREE SUPERVISION
    Can decentralised networks influence the level of digital trust in eCommerce sites?
    1 Feb 2018 - 14 Dec 2018
    Goncalves, Nicholas
  • RESEARCH-BASED DEGREE SUPERVISION
    Deep Learning: A silver bullet for demand forecasting?
    1 Feb 2018 - 14 Feb 2018
    Burger, Jaco