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Associate ProfessorElsamari Botha

Associate Professor

Management, Marketing and Tourism

Orcid identifier0000-0002-9546-1285 (opens in a new tab)⁠
  • Associate Professor
    Management, Marketing and Tourism
  • +6433690489 (Work)

SERVICE & LEADERSHIP

  • COMMITTEE MEMBERSHIP
    University of Canterbury AI Steering Group
    1 Nov 2025
    Member
  • COMMITTEE MEMBERSHIP
    UC Business School AI Working Group
    1 Jun 2025
    Chair
  • OFFICE HELD
    Executive Education
    2 Jun 2024 - 31 Dec 2024
    University of Canterbury
  • COMMITTEE MEMBERSHIP
    University of Canterbury AI Working Group
    1 Jan 2024 - 30 Nov 2025
    Member
  • JOURNAL REVIEWING / REFEREEING
    Journal of Wine Research (opens in a new tab)⁠
    1 Sep 2022
    Anonymous peer review
    MORELEARN MORE (opens in a new tab)
  • NON-RESEARCH PRESENTATION
    You don't need a digital strategy
    16 Jun 2022
  • NON-RESEARCH PRESENTATION
    You don't need a digital strategy (opens in a new tab)⁠
    31 Mar 2022
    MORELEARN MORE (opens in a new tab)
  • MEMBERSHIP
    Institute of Directors NZ
    1 Mar 2022
  • OFFICE HELD
    MBA Director
    8 Feb 2022 - 31 Mar 2025
    University of Canterbury
  • COMMITTEE MEMBERSHIP
    UC Business School Academic Programme Committee
    8 Feb 2022
    Member
  • COMMITTEE MEMBERSHIP
    MBA Academic Programme Committee
    1 Feb 2022 - 31 Dec 2024
    Chair
  • COMMITTEE MEMBERSHIP
    UC Business Academic Programmes Committee
    1 Feb 2022 - 1 Jul 2024
    Member
  • FELLOWSHIP
    Associate Professor Extraordinary at the University of Stellenbosch Business School
    1 Jan 2022 - 31 Dec 2024
    "The University created this category of appointments to give recognition to individuals for their proven specialized expertise, and/or their eminence in their profession and field of study, and to involve them in the academic programmes of the relevant Department."
  • JOURNAL REVIEWING / REFEREEING
    Industrial Marketing Management
    1 Jan 2022
    Anonymous peer review
  • EDITORIAL
    Journal of Wine Research (opens in a new tab)⁠
    1 Jun 2020
    Journal article
    MORELEARN MORE (opens in a new tab)
  • EDITORIAL
    South African Journal of Business Management (opens in a new tab)⁠
    2 Mar 2020
    Journal article
    MORELEARN MORE (opens in a new tab)
  • DISTINCTION
    OIV Palmares 2020 Award in the Sustainable Vitiviniculture category (opens in a new tab)⁠
    1 Sep 2019 - 29 Feb 2020
    MORELEARN MORE (opens in a new tab)
  • NON-RESEARCH PRESENTATION
    Digital strategies to capitalize on the African x-border eCommerce growth rocket
    5 Mar 2018
  • NON-RESEARCH PRESENTATION
    Leading your digital transformation strategy: Taking a strategic approach to website design
    5 Mar 2018
  • DISTINCTION
    Best paper in Strategic Marketing and Branding track
    5 Dec 2016 - 7 Dec 2016
  • JOURNAL REVIEWING / REFEREEING
    South African Journal of Business Management (opens in a new tab)⁠
    1 Jan 2016
    Anonymous peer review
    MORELEARN MORE (opens in a new tab)
  • DISTINCTION
    Best paper in conferernce track award
    7 Jul 2015 - 9 Jul 2015
    Grant, P., Botha, E. & Kietzman, J. 2015. Branded Flash Mobs as Viral Ads: Toward understanding consumers’ responses. Annual Academy of Marketing Conference 2015 (AM2015) – The Magic in Marketing, 7 – 9 July, Limerick, Ireland.
  • JOURNAL REVIEWING / REFEREEING
    Management Dynamics (opens in a new tab)⁠
    1 Jan 2014
    Anonymous peer review
    MORELEARN MORE (opens in a new tab)
  • DISTINCTION
    Best Conference Paper Award
    19 Jul 2013 - 20 Jul 2013
    23. Human, G., Naude, P. & Botha, E. 2013. From satisfaction to attitudinal loyalty in a business-to-business network: A dyadic level analysis of mediation in an emerging market context. 2013 EMCB (Emerging Market Conference Board) Conference, 19 – 20 July, Port Elizabeth, South Africa.
  • DISTINCTION
    Biannual Sheth Emerging Scholar Award
    17 Jul 2013 - 20 Jul 2013
    Ten scholars get selected to partake in the biannual emerging scholar programme associated with the AMS World Marketing Congress