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ProfessorGirish Prayag

Professor

Management, Marketing and Tourism

Orcid identifier0000-0001-6243-2747 (opens in a new tab)⁠
  • Professor
    Management, Marketing and Tourism
  • +6433694082 (Work)
  • Meremere 333

RESEARCH INTERESTS

organizational resilience, employee resilience, dynamic capabilities, psychological capital, wellbeing, consumption emotions, place/brand attachment, tourism/event impacts, food and wine tourism, dark tourism, disaster tourism, and halal tourism.

GRANTS

  • GRANT
    Younger generations as reflexive agents of change: Motivating Generation (Gen) Z to participate in the voluntary sector
    Education New Zealand1 Jan 2025 - 31 Dec 2026
  • GRANT
    Zero alcohol aisle placement on alcohol-related norms
    Health Promotion Agency (HPA)10 Mar 2022 - 15 Jul 2022