ProfessorGirish Prayag

Professor

Management, Marketing and Tourism

  • Professor
    Management, Marketing and Tourism

IMPACT

  • IMPACT NARRATIVE
    Kea Conservation Toolkit
    13 Jun 2026
    Findings from our study of tourist-kea interactions were used in the development of the Kea Conservation Toolkit. Specifically, our findings informed the development of the Kea Pledge ("Keep Kea Wild"), an intervention that makes visitors commit to kea protection by performing responsible and respectful behaviours around the species.
  • ENGAGEMENT ACTIVITY
    The hedonistic nature of people’s interaction with kea: Results of an audience segmentation study
    4 Apr 2024
    Lead contributors for this impact:
    • Aley J
    Presented the key findings of our study on tourist-kea interactions to tourism stakeholders across Aotearoa New Zealand
  • ENGAGEMENT ACTIVITY
    Tu Ora Compass Health Wairarapa consulting
    Lead contributors for this impact: