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DoctorKseniia Zahrai

Lecturer

Management, Marketing and Tourism

Orcid identifier0000-0002-6070-2130 (opens in a new tab)⁠
  • Lecturer
    Management, Marketing and Tourism
  • +6433691484 (Work)
  • Meremere 336

BIO

My research interests focus on consumer behaviour and consumer resilience in digital environments, particularly digital resilience from an individual perspective. I explore how digital technologies, including social media and AI-driven marketing, affect users’ daily lives and how they can leverage these evolving technologies without compromising their well-being. My methodological approach is mixed methods, emphasising quantitative studies and experimental design.

TE WHARE WĀNANGA O WAITAHA - UNIVERSITY OF CANTERBURY APPOINTMENTS

  • Lecturer
    University of Canterbury, Management, Marketing and Tourism, UC Business School3 Jan 2024 - present

DEGREES

  • Postgraduate Diploma in Tertiary Teaching (PGCertTertTchg)
    University of Canterbury, Christchurch, New Zealand
  • PhD in Marketing
    University of Canterbury, New Zealand
  • Master's Degree in International Business
    Kyiv National Economic University, Kyiv, Ukraine
  • Bachelor's Degree in International Economics
    Kyiv National Economic University, Kyiv, Ukraine

FACULTY

  • UC Business School

GRADUATE RESEARCH SUPERVISION

  • Registered to supervise Master's/Doctoral students