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DoctorKseniia Zahrai

Lecturer

Management, Marketing and Tourism

Orcid identifier0000-0002-6070-2130 (opens in a new tab)⁠
  • Lecturer
    Management, Marketing and Tourism
  • +6433691484 (Work)
  • Meremere 336

SERVICE & LEADERSHIP

  • DISTINCTION
    FEATURED
    Featured
    Early Career Researcher Winner, Aotearoa Business and Economics Research Translation Competition
    16 Oct 2025
  • DISTINCTION
    FEATURED
    Featured
    Top Downloaded and Top Cited Paper, Journal of Consumer Affairs
    29 Apr 2024
  • DISTINCTION
    FEATURED
    Featured
    Journal of Consumer Affairs Best Article Award
    19 May 2023
    This award recognises high-quality scholarship in the consumers' interests published in the Journal of Consumer Affairs.
  • COMMITTEE MEMBERSHIP
    Digital Education Council (DEC), Digital and Online Learning Working Group
    2 Feb 2026
    Member
  • COMMITTEE MEMBERSHIP
    UC EdTech Software Advisory Group
    2 Feb 2026
    Member
  • COMMITTEE MEMBERSHIP
    UC Business School AI Steering Group
    1 Jan 2026
    Member
  • JOURNAL REVIEWING / REFEREEING
    International Journal of Mental Health and Addiction
    24 Nov 2025
  • COMMUNITY SERVICE
    Education / Training
    17 Nov 2025
    Guest lecturer for the Timaru University of the Third Age (U3A)
  • JOURNAL REVIEWING / REFEREEING
    Scientific Reports
    10 Oct 2025
  • COMMUNITY SERVICE
    Education / Training
    15 Sep 2025
    Guest lecturer for the Pegasus University of the Third Age (U3A)
  • JOURNAL REVIEWING / REFEREEING
    Journal of Research in Personality
    27 Aug 2025
  • JOURNAL REVIEWING / REFEREEING
    Computers in Human Behavior
    20 Aug 2025
  • COMMUNITY SERVICE
    Education / Training
    27 Jun 2025
    Guest lecturer for the Rutherford University of the Third Age (U3A)
  • JOURNAL REVIEWING / REFEREEING
    Journal of Early Adolescence
    2 Jun 2025
  • JOURNAL REVIEWING / REFEREEING
    Journal of Marketing Management
    5 May 2025
  • JOURNAL REVIEWING / REFEREEING
    Journal of Consumer Affairs
    31 Mar 2025
  • TEXT INTERVIEW
    Thepost.co.nz
    1 Mar 2025
    Either you control social media or it controls you.
  • JOURNAL REVIEWING / REFEREEING
    Humanities & Social Sciences Communications
    1 Jan 2025
  • COMMITTEE MEMBERSHIP
    UC BS Teaching & Learning Committee, AI Working Group
    1 Jan 2025
    Member
  • BROADCAST INTERVIEW
    Radio New Zealand (live)
    4 Nov 2024
    University of Canterbury lecturer Kseniia Zahrai spoke to Checkpoint's Lisa Owen about excessive social media use.
  • TEXT INTERVIEW
    Thepress.co.nz
    4 Nov 2024
    Social media a higher priority than eating or exercising
  • TEXT INTERVIEW
    Insidegovernment.co.nz
    30 Oct 2024
    Are you shackled to social media?
  • TEXT INTERVIEW
    Scoop.co.nz
    30 Oct 2024
    How Much Is Social Media Controlling You?
  • COMMITTEE MEMBERSHIP
    International Affairs Committee
    1 Jan 2024
    Member
  • JOURNAL REVIEWING / REFEREEING
    Journal of Consumer Affairs
    11 Sep 2023