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DoctorKseniia Zahrai

Lecturer

Management, Marketing and Tourism

Orcid identifier0000-0002-6070-2130 (opens in a new tab)⁠
  • Lecturer
    Management, Marketing and Tourism
  • +6433691484 (Work)
  • Meremere 336

TEACHING & SUPERVISION SUMMARy

I teach undergraduate and postgraduate courses focusing on research methods and digital marketing, including: 

 

MKTG202 Marketing Research

MBUS626 (MKTG640) Digital Marketing

MKTG620 Research Methods for Marketing

 

I welcome inquiries from prospective PhD students interested in consumer behaviour and consumer resilience in digital environments, including social media and AI-driven marketing.  

 

TEACHING & SUPERVISION

  • RESEARCH-BASED DEGREE SUPERVISION
    Algorithmic Feedback in Music Creation: Implications for Motivation and Perceived Authorship
    1 Mar 2026
    Carrodus, Alexander
  • RESEARCH-BASED DEGREE SUPERVISION
    AI Systems, Human Decisions: Exploring Client Attitudes and Trust in AI Automation in Accounting Advisory Services
    16 Feb 2026 - 30 Jun 2026
    Clarke, Sarah
  • TEACHING QUALIFICATION
    Postgraduate Diploma in Tertiary Teaching (PGCertTertTchg)
    17 Feb 2025 - 30 May 2025
  • RESEARCH-BASED DEGREE SUPERVISION
    Consumer Experiences and Motives in the Adoption of Virtual Reality Technology for Mental Health Treatment
    15 Jul 2024 - 18 Oct 2024
    Marrouni, Kenza Alami
  • GUEST LECTURE
    Web Design and Development
    Search Engine Optimisation
  • GUEST LECTURE
    Web Design and Development
    Search Engine Optimisation