Associate ProfessorElsamari Botha
Associate Professor
Management, Marketing and Tourism
Orcid identifier0000-0002-9546-1285 (opens in a new tab)
- Associate ProfessorManagement, Marketing and Tourism
- +6433690489 (Work)
RESEARCH OUTPUTS
- CONFERENCE CONTRIBUTION - PUBLISHEDGoverning GenAI-Enabled Stakeholder Intelligence in Innovation Processes: A Stakeholder-Contingent Framework29 Jul 20262026 Global Research Conference on Marketing and Entrepreneurship
- JOURNAL ARTICLEDrivers of entrepreneurial orientation and innovation capabilities in African young innovative companies1 Jan 2026Technology Analysis and Strategic Management38(3):279-293Co-authors:
- Onwu EG,
- Botha E,
- Ungerer M
DOIDOI: 10.1080/09537325.2023.2216314 (opens in a new tab) - CONFERENCE CONTRIBUTION - OTHERTrust, Workload, and Wellbeing in AI collaboration in a Telehealth setting21 Nov 202514th Aotearoa New Zealand Organisational Psychology & Organisational Behaviour Conference
- CONFERENCE CONTRIBUTION - OTHERTrust, workload and wellbeing in an age of AI: a longitudinal study in telehealth2 Oct 20252025 HFESNZ Conference: Bouncing back and leaping forward
- CONFERENCE CONTRIBUTION - PUBLISHEDWhen Generative AI Meets Human Creativity: Rethinking How Societal Norms Drive Diversity and Inclusion in Advertisements1 Jul 20252025 AMS World Marketing Congress (AMS WMC)
- JOURNAL ARTICLEManaging change when integrating artificial intelligence (AI) into the retail value chain: The AI implementation compass1 Feb 2025Journal of Business Research189Co-authors:
- Robertson J,
- Botha E,
- Oosthuizen K
DOIDOI: 10.1016/j.jbusres.2025.115198 (opens in a new tab) - JOURNAL ARTICLEFrom HAL to GenAI: Optimizing chatbot impacts with CARE1 Sep 2024Business Horizons67(5):537-548Co-authors:
- Feng C,
- Botha E,
- Pitt L
DOIDOI: 10.1016/j.bushor.2024.04.012 (opens in a new tab) - CONFERENCE CONTRIBUTION - OTHERBusiness adaptation and leader wellbeing in the age of continuous disruption5 Jun 202416th EAOHP Conference
- JOURNAL ARTICLE3 Apr 2024Business HorizonsCo-authors:
- Robertson J,
- Ferreira C,
- Botha E
DOIDOI: 10.1016/j.bushor.2024.04.008 (opens in a new tab) - JOURNAL ARTICLEMessage on a bottle: the use of augmented reality as a form of disruptive rhetoric in wine marketing1 Jan 2024Journal of Wine Research35(2):119-138Co-authors:
- Robertson J,
- Ferreira C,
- Kietzmann J
DOIDOI: 10.1080/09571264.2024.2310292 (opens in a new tab) - CONFERENCE CONTRIBUTION - PUBLISHEDDynamic digital capabilities: How SMEs should evolve their strategic orientations as they grow6 Dec 202235th ANZAM (Australia and New Zealand Academy of Management) Conference
- JOURNAL ARTICLEHow deep is your love? The brand love-loyalty matrix in consumer-brand relationships1 Oct 2022Journal of Business Research149:651-662Co-authors:
- Robertson J,
- Botha E,
- Ferreira C
DOIDOI: 10.1016/j.jbusres.2022.05.058 (opens in a new tab) - JOURNAL ARTICLE2022International Journal of Retail and Distribution Management50(8/9):1182-1204Co-authors:
- Robertson J,
- Botha E,
- Walker B
DOIDOI: 10.1108/IJRDM-10-2021-0514 (opens in a new tab) - JOURNAL ARTICLEArtificial intelligence in retail: The AI-enabled value chain1 Aug 2021Australasian Marketing Journal29(3):264-273Co-authors:
- Oosthuizen K,
- Botha E,
- Robertson J
DOIDOI: 10.1016/j.ausmj.2020.07.007 (opens in a new tab) - CHAPTER1 Jul 2021Case Focus - The Journal of Business & Management Teaching Cases, Middle East and Africa Edition(321-0130-1)The Case Centre
- JOURNAL ARTICLEConveniently healthy: The impact of health endorsements on brand trust, brand loyalty and brand equity in Fast Moving Consumer Goods convenience versus shopping goods23 Dec 2020South African Journal of Business Management51(1)Co-authors:
- Botha E,
- Creaven G,
- Mandy J
DOIDOI: 10.4102/sajbm.v51i1.1535 (opens in a new tab) - JOURNAL ARTICLEHow to grow the sharing economy? Create Prosumers!1 Aug 2020Australasian Marketing Journal28(3):58-66Co-authors:
- Lang B,
- Botha E,
- Robertson J
DOIDOI: 10.1016/j.ausmj.2020.06.012 (opens in a new tab) - CONFERENCE CONTRIBUTION - PUBLISHEDGlobal versus Local Brands in an Emerging Market20 May 2020Academy of Marketing Science Annual Conference
- CONFERENCE CONTRIBUTION - OTHERGlobal versus Local Brands in an Emerging Market.20 May 2020Academy of Marketing Science Annual Conference
- JOURNAL ARTICLE1 Feb 2020Sustainability Switzerland12(3)Co-authors:
- Jibril AB,
- Kwarteng MA,
- Pilik M
DOIDOI: 10.3390/su12030854 (opens in a new tab) - CONFERENCE CONTRIBUTION - PUBLISHEDDealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis1 Jan 2020Developments in Marketing Science Proceedings of the Academy of Marketing Science227-238Co-authors:
- Boon E,
- Botha E
DOIDOI: 10.1007/978-3-030-42545-6_63 (opens in a new tab) - CONFERENCE CONTRIBUTION - PUBLISHEDThe Influence of Price Comparison Websites on Online Switching Behavior: A Consumer Empowerment Perspective1 Jan 2020Lecture Notes in Computer Science Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics12066 LNCS:216-227Co-authors:
- Kwarteng MA,
- Jibril AB,
- Botha E
DOIDOI: 10.1007/978-3-030-44999-5_18 (opens in a new tab) - CONFERENCE CONTRIBUTION - PUBLISHED4 Dec 2019ANZMAC 2019: Winds of Change.ANZMAC 2019: Winds of Change. Wellington, New Zealand, 2 – 4 December 2019.Victoria University of Wellington
- CONFERENCE CONTRIBUTION - PUBLISHEDExploring signalling theory in equity crowdfunding campaign videos: What to say and do25 Sep 2019International Business Conference (IBC 2019)International Business Conference (IBC 2019), Africa Pride Arabella Hotel & Spa, Hermanus, Western Cape, South Africa
- CONFERENCE CONTRIBUTION - PUBLISHEDEditor or entrepreneur? How the words in whitepapers influence initial coin offering success22 Sep 2019International Business Conference (IBC 2019)
